From sustainability to visual appeal, packaging plays a pivotal role in how your brand is perceived.
But getting it right isn’t always easy. Sourcing high-quality print packaging requires thoughtful planning, strategic decisions, and the right partnerships. In this article, we’ll explore 4 essential strategies that will help you optimise your packaging sourcing process and elevate your brand to new heights.
1. Smart Delegation: Empowering the Right Suppliers
When it comes to sourcing packaging, effective delegation isn’t about micromanaging—it’s about empowering the right suppliers to deliver excellence.
Choose wisely
Look for packaging partners who have experience in your industry, understand your specific needs, and are committed to quality.
Define outcomes
Make your expectations for quality, timelines, and sustainability clear from the outset.
Provide resources
Detailed briefs, product samples, and design guidelines will ensure your supplier can deliver the best possible outcome.
Set deadlines
Tight, well-defined schedules prevent delays and ensure that packaging doesn’t hold up your production process.
Review regularly
Keep the dialogue open with regular feedback to ensure ongoing consistency and improvement.
2. Sustainable Packaging Principles: Packaging with Purpose
In today’s market, sourcing sustainable packaging is not just a trend—it’s a responsibility. Packaging is a privilege, and it’s essential to align your sourcing decisions with environmental responsibility.
Serve the planet
Opt for materials that are recyclable, biodegradable, or sourced sustainably. Consumers are increasingly aware of packaging waste, and your efforts will not go unnoticed.
Lead with purpose
Ensure that your packaging reflects your brand’s commitment to the environment and responsible sourcing.
Take accountability
Regularly assess the environmental impact of your packaging and find ways to improve. Consumers are more loyal to brands that demonstrate real action in reducing their carbon footprint.
3. The 80/20 Rule: Focus on What Really Matters
The Pareto Principle—where 80% of your results come from 20% of your efforts—applies to packaging sourcing as well. By focusing on the elements that have the biggest impact, you can streamline your process and achieve better results.
Prioritise quality materials
Invest in the best materials for your packaging to make the strongest possible impact on your customers.
Automate repetitive tasks
Use software to streamline the sourcing process, whether it’s ordering, communication, or quality checks.
Eliminate inefficiencies
Identify and cut out any steps that slow down production without adding value, such as unnecessary approvals or redundant meetings.
4. Build Strong Supplier Networks: Success Through Partnership
Your packaging is only as strong as your supplier relationships. Building a reliable network of suppliers is crucial for ensuring quality and consistency.
Psychological safety
Create an open environment where suppliers feel confident sharing honest feedback or proposing new ideas.
Dependability
Work with suppliers who consistently deliver on time, within budget, and to the agreed standards.
Clarity
Be transparent and specific about your expectations for quality, timelines, and pricing.
Growth mindset
Always stay open to new materials, technologies, or innovations that can elevate your packaging further.
Sourcing reliable, high-quality packaging is crucial for any food brand. The right packaging protects your product, enhances your brand, and connects with customers. These 4 strategies ensure your packaging supports your brand’s success.
